Meizu Plans to Return to China’s Flagship Phone

Meizu, a once-dominant Chinese smartphone brand, has lost ground to larger competitors such as Xiaomi and Honor, and its importance has been diminishing. The firm was recently acquired by a subsidiary of Zhejiang Geely Holding Group, and it appears that the new owners are committed to recovering Meizu’s fading reputation.

In an interview, Shen Ziyu, CEO and Chairman of Xingji Meizu Group, stated that the company’s mobile phone division aims to reclaim a top-five position in China’s mid- to high-end smartphone market within the next three years. Meizu has announced that its next flagship series, the Meizu 20, will debut on March 30 in China. The new lineup should offer the company a much-needed lift as it attempts to regain momentum in the fiercely competitive smartphone market.
According to reports, the Xingji Meizu group (Xingji is a business formed by Geely founder Li Shufu in 2021 to manufacture premium smartphones and other connected products) intends to open around 400 after-sales service outlets across China in 2023. In addition, the company intends to construct between 90 and 120 offline experience stores that mix the sale of automobiles, mobile phones, and after-sales services. Meizu has set a target of 1,000 offline retail locations within the next three years.

Shen Ziyu also described Xingji Meizu Group’s goal to integrate global technology and human resources and to prioritize full-link innovation in consumer electronics during the interview. In order to develop in-depth integration and synergy within the consumer electronics industry, the business intends to eliminate the barriers between various smart devices, such as mobile phones, XR, operating systems, semiconductors, and automobiles.